Problem
Crypto is locked behind complexity.
Most crypto platforms today are overloaded with complex charts, jargon, and advanced tools. While this caters to professionals, it alienates beginners — who feel overwhelmed placing their first trade, struggle to understand risks due to lack of context, and abandon apps quickly due to poor onboarding. The result: high drop-off, abandoned accounts, and a lasting lack of trust.
3
core beginner pain points
Process
A persona, a journey, and a lean prototype.
I analyzed beginner pain points and framed a primary persona — Akshay, 26, a junior developer comfortable with Paytm, Zerodha, and PhonePe but new to crypto. Mapped his journey end-to-end: splash, KYC, home, futures, and a dedicated Learn tab. Validated the skeleton through low-to-mid-fidelity wireframes and an interactive prototype focused on navigation and flow.
Low–Mid
fidelity wireframes
Solution
Simple onboarding, calm trading, built-in learning.
A clean glassmorphism UI in dark mode with neon blue accents, clean typography, and minimal charts. A trade screen with a Low / Medium / High risk meter, a simplified onboarding flow, and a built-in Learn tab with a glossary and gamified modules — so beginners build confidence before they commit. Density is earned, not assumed.